Increasing your store’s Average Order Value (AOV) is a great way to maximize profits without needing to attract more customers. One of the most effective strategies to boost AOV is by offering product bundles. Bundling allows you to sell related products together at a discount, encouraging customers to spend more. In this blog, we’ll explore how Shopify product bundles can increase AOV, improve customer satisfaction, and streamline your marketing efforts.
1. What Are Product Bundles?
A product bundle is a marketing strategy where multiple products are sold together as a single package, usually at a discount compared to purchasing the items individually. Bundles can be pre-made sets or customized based on the customer’s preferences.
Pre-made Bundles: These are packages of complementary products that customers can buy as a set. For example, a skincare bundle that includes a cleanser, toner, and moisturizer.
Customized Bundles: Letting customers choose their preferred items and build their own bundle gives them a personalized shopping experience, which can increase satisfaction and loyalty.
Volume-Based Bundles: Offering discounts based on the quantity purchased (e.g., buy 2, get 1 free) is another way to encourage larger purchases.
2. Why Bundles Boost Average Order Value
Product bundles are a great way to increase AOV by encouraging customers to buy more than they originally intended. Here’s how bundles contribute to higher spending:
Perceived Value: When customers perceive they’re getting more for less, they are often motivated to purchase. Bundles allow you to offer a discount on multiple items, which can make the offer more attractive.
Increased Product Discovery: Bundling related products together encourages customers to discover additional products they may not have considered buying on their own.
Cross-Selling: Bundles often include complementary items that customers might need but wouldn’t have purchased individually. For example, offering a “shampoo and conditioner” bundle increases the likelihood of customers buying both.
Higher Price Points: By combining several items into a bundle, you can create higher-value packages that drive up the AOV while still offering a perceived discount.
3. How Bundles Improve Customer Experience
Product bundles do more than just boost sales—they can also enhance the shopping experience for your customers. Here’s how:
Convenience: Customers love bundles because they simplify shopping. Instead of selecting individual products, they can buy everything they need in one go, saving them time and effort.
Personalization: Customizable bundles offer customers the ability to tailor their purchases, creating a more engaging and personalized shopping experience.
Increased Satisfaction: If customers feel they are getting a great deal with bundles, their overall satisfaction improves, leading to higher retention rates and repeat purchases.
Gift-Giving Opportunities: Bundles are great for gift-giving, making them ideal for seasonal sales or special occasions. By offering themed bundles (e.g., holiday gift sets), you create more opportunities for customers to purchase as gifts.
4. Types of Bundles to Offer in Your Shopify Store
There are many different types of bundles you can offer in your Shopify store. Some options include:
Discounted Bundles: Offer customers a discount when they purchase a set of related products. For example, a 10% discount when buying a “Winter Skincare Bundle.”
Product Tier Bundles: Offer tiered pricing based on the value of the products. For example, “Buy 2 items for $30, or buy 3 items for $40.”
Bundle With Free Shipping: Offer free shipping on bundles, making the offer even more enticing. This can help increase AOV and reduce cart abandonment.
“Buy More, Save More” Bundles: Encourage customers to buy more by offering incremental discounts based on the number of items they purchase. For example, “Buy 2 products, get 10% off; Buy 3 products, get 15% off.”
5. How to Implement Bundles on Your Shopify Store
Shopify offers several ways to implement bundles on your store, whether you want to set up manual bundles or automate the process with apps.
Manual Bundles: You can manually create product bundles by creating unique product listings for bundled items. This works well if you have a few key bundle offers.
Bundle Apps: Shopify has a range of apps designed to help you create and manage bundles more easily. For example Easy Bundles, Recharge and Rebuy enable you to set up bundles with ease and track their performance. These apps also allow you to offer discounts and customize your bundle offerings.
Upsell and Cross-Sell Apps: Apps like Rebuy or Aftersell help automate the upsell process, suggesting related products and bundles during checkout or after the customer has made a purchase. This can help you increase AOV without additional effort.
6. Best Practices for Marketing Bundles
Once your bundles are set up, it’s essential to market them effectively to maximize their impact. Here are a few tips:
Upsell bundles on Product Pages: When users land on the PDP you can upsell a bundle where this product is grouped together with some other products with a discount, this way you are upselling a higher price point bundled product. You can also offer quantity bundles (e.g. “get 3 items and get a discount”).
Highlight the Savings: Make sure customers know they’re getting a deal. Display the original price of the individual products alongside the discounted bundle price.
Create Bundle-Specific Landing Pages: Create dedicated landing pages for your bundles, making them easy for customers to find. Optimize these pages for SEO by including relevant keywords related to the bundle’s content.
Seasonal and Themed Bundles: Create bundles that cater to seasonal events or specific occasions, such as holiday-themed bundles or back-to-school bundles.
Email Marketing: Use email marketing to showcase your bundles to existing customers. Personalize the email content to make the offer even more appealing.
7. Measure the Success of Your Bundles
It’s essential to track the effectiveness of your bundle strategy to ensure it’s driving the results you want. Use Shopify analytics and third-party apps to monitor sales performance, AOV, and customer behavior.
Sales Tracking: Track how often your bundles are purchased and whether they contribute to an increase in AOV.
Customer Feedback: Get feedback from your customers to see if the bundles are appealing and meet their needs.
Adjust Bundles as Needed: Based on sales data and customer feedback, tweak your bundle offerings to better suit your audience.
Conclusion
Offering product bundles on your Shopify store is a great way to increase AOV, enhance the customer experience, and boost your overall sales. By strategically bundling complementary products, offering discounts, and using the right tools to implement bundles, you can drive higher revenue while keeping your customers satisfied. Make sure to test different types of bundles, monitor their performance, and continuously refine your strategy to get the best results.